Q Domain Analytics - Seeing the wood for the trees
Making sense of the amount of data we gather every day is overwhelming. Like in every industry, ours involves collecting and collating data from many sources. Often formatted and presented in different ways. Then trying to make business decisions based on the results.
For Registries and TLDs, keeping up with the day-to-day data is a big job. Never mind tracking, analysing and forecasting the commercial campaigns with their channel partners
iQ Domain Analytics was created because we realised the need for good business intelligence to properly manage and grow a namespace. To run a good business, you need to know the core of your registry.
"Without Domain Analytics, it wouldn’t be possible for us to do what we do - analysing performance of campaigns and quick access to registrars and premium reporting" - Predrag Lešić, CEO .ME Registry
In this article we will give you an overview of the power of iQ Domain Analytics. Trusted by leading TLDs to provide insights into their key metrics.
In future articles, we will deep dive into the individual functionality it offers. Such as campaign tracking, retail price logging, premium name valuation engine and much more.
But first....
What is iQ Domain Analytics?
In short, it's a platform that collects data from many sources. To analyse and combine them in unique ways to provide rich and detailed reports and insight. The API also enables the Registry to offer enhanced features on their websites, portals and dynamic ads.
How do you do this?
They say a picture paints a thousand words, so this is how
But what can I do with it ?
iQ Domain Analytics is an incredibly powerful tool with a large set of Registry specific functionality.
Functionality such as:
- Transaction Analyser - retrieves, processes and translates the transaction logs from the Registry Backend provider into clear industry-standard metrics
- Campaign Tracker - Combining your marketing campaign information with transaction data gives valuable insights into campaign effectiveness and profitability
- Namespace Management - enables the registry to build, manage and track lists of premium names from all of your distribution channels
- Registrar Management - Manage and track your registrars. Their on-boarding status, contact details, logo assets and connected information.
- Featured Sites Management - use case examples logged and categorised for use in registrar communications and on registry websites
- Retail Price Logger - history of retail prices used in the registrar channel over time. Creating a foundation that enables better price elasticity calculations
- Domain Valuation Engine - A powerful tool that identifies and sets prices on premium names assets
- WebCrawler Probes -
- Abuse Manager - Detects and notifies about Spam, Pharming, Phishing, Malware, botnet activity in the zone in compliance with RRA Specification 11.3 B
And that's just for starters!
To this end, each feature really needs its own article to dig deeper into it. So in the coming weeks, we will be doing just that.
So, make sure to keep an eye out for them on our social channels and blog.
As always, if you have any questions on this or any of our products, or need some advice on managing your TLD, please contact us at any time.
